A simulated airport ground crew stand at dawn beside a baggage tug, wet apron, grey sky. A crew member wears the headset; a colleague stands beside her, hand raised, talking.

Insights

Each market searches in its own words: demand for de-escalation and violence training, 2019 to 2026

In 84 of 92 months to August 2026, searches from Australia registered “occupational violence”, and “workplace violence training” in none (Google Trends).

Kim Loza

By Kim Loza, Head of Product at People Tech Revolution

Published Last updated Version 2.0

Connect with Kim on LinkedIn Cite this research

84 of 92

months Australia searched occupational violence

Google Trends, Australia, 2019 to 2026

69 of 92

months Canada searched workplace violence training

Google Trends, Canada, 2019 to 2026

77 of 92

months Britain searched conflict resolution training

Google Trends, UK, 2019 to 2026

4.77

times the early 2025 de-escalation level

Google Trends, worldwide, 2025 to 2026

The words

Which words do buyers use in each market?

Different ones: from January 2019 to August 2026, Canada searched “workplace violence training” in 69 of 92 months, Britain “conflict resolution training” in 77 of 92 and Australia “occupational violence” in 84 of 92.

A caseworker wearing a headset sits at a desk across from a simulated distressed client holding his head.
A caseworker faces a client across a desk.
A young man stands with hands covering his eyes at an after-hours crisis service desk; a night worker wearing the headset stands opposite, rehearsing a crisis conversation.
A young man at a night crisis desk.
A visitor gestures beside a service counter. A first person VR training scenario for AI training and roleplay, seen through the headset.
A visitor gestures beside a service counter.
Months with measurable searching, January 2019 to August 2026
United States, “workplace violence training”92 of 92
Canada, “workplace violence training”69 of 92
UK, “workplace violence training”2 of 92
Australia, “workplace violence training”0 of 92
UK, “conflict resolution training”77 of 92
Australia, “occupational violence”84 of 92
Australia, “aggression training”52 of 92
Australia, “de-escalation training”8 of 92
New Zealand, “de-escalation training”1 of 92
See the data (months of 92)
MeasureMonths of 92
United States, “workplace violence training”92 of 92
Canada, “workplace violence training”69 of 92
UK, “workplace violence training”2 of 92
Australia, “workplace violence training”0 of 92
UK, “conflict resolution training”77 of 92
Australia, “occupational violence”84 of 92
Australia, “aggression training”52 of 92
Australia, “de-escalation training”8 of 92
New Zealand, “de-escalation training”1 of 92

Months with a score above 0 (92 full months), 2019 to 2026. Source: Google Trends single-term series, read 27 September 2026 UTC.

Each market has its own phrase

A month counts when its score is above 0. “Workplace violence training” registers in 92 of 92 US months, 2 of 92 British and 0 of 92 Australian.

So what for you: Brief each market in its own phrase, and test it before a campaign or tender response.

A supervisor wearing a headset leans in to check on a contact-centre officer seated at his desk.
A supervisor checks on a contact centre desk.

Britain says conflict resolution, often with the NHS

The top related query for “conflict resolution training” in Britain is “conflict resolution training nhs”; rising queries add certification, leaders and managers.

A receptionist wearing a headset leans over the desk while an older man waits at the counter.
A receptionist leans over the front desk.

Australia says occupational violence

“Aggression training” registers in 52 of 92 Australian months. “De-escalation training” registers in 8 of 92, all from May 2025.

A service officer wearing a headset leans on a counter listening to an older woman, a VR transport scenario.
A service officer listens at a counter.

North America says workplace violence

Over the full period, Canada scores 100 for “workplace violence training” on Google’s default country view, the United States 25, Australia and New Zealand 0.

The phrase

Who searches for de-escalation training?

Police trainers, in large part: worldwide, “police de-escalation training” tops the related queries at 100, and “de-escalation training for police” scores 35.

A sheriff's officer directs an older man inside. A VR training scenario for justice and community services.
An officer directs a man inside a courthouse.

A policing query in the United States

In the US, “de-escalation training for police” scores 85 against the spelling “de escalation training” at 100, and the query for the Law Enforcement De-escalation Training Act of 2022 is a Breakout.

A simulated emergency department triage desk at night. A triage nurse in the headset sits at the desk while a man stands at the counter, agitated but not aggressive.
A triage nurse at a night desk.

The June 2020 spike

US interest in the phrase reached 53 in June 2020, against a 2019 monthly mean of 8.5, in a series whose related queries are topped by police training.

A man waits at the triage bay counter. A first person VR training scenario for healthcare, seen through the headset.
A man waits at the triage counter.
A carer wearing a headset stands by an open car door as an older man approaches across a car park.
A carer meets a man at a car door.
A fuel attendant wearing a headset waits beside a bus driver in a depot fuel bay, a VR transport scenario.
A fuel attendant beside a bus driver.
A community nurse sits alone in a carpark. A VR training scenario for healthcare.
A community nurse sits alone in a carpark.

What it means for care buyers

A hospital or aged care buyer searching the bare phrase shares results with police training.

The trend

Has interest grown since 2019?

Sharply since August 2025, but unrelated training searches rose with it: worldwide, “de-escalation training” reached 4.77 times its early 2025 level and “first aid training” 1.53 times.

Violence prevention training terms, worldwide, yearly mean interest, 2019 to 2026
Violence prevention training terms, worldwide, yearly mean interest, 2019 to 2026Google Trends joint payload, 5 terms on a common scale; 2026 is January to August.0246810121420192020202120222023202420252026 to Augde-escalationconflict resolutionworkplace violence
“de-escalation training”“workplace violence training”“conflict resolution training”
See the data (index points, joint payload)
20192020202120222023202420252026 to Aug
“de-escalation training”0.81.01.01.01.01.84.113.2
“workplace violence training”1.11.01.01.01.12.94.67.8
“conflict resolution training”3.22.81.92.22.84.47.011.4

Index points, joint payload, 2019 to 2026. Source: Google Trends, worldwide, read 27 September 2026 UTC.

The violence terms stepped up together

On a common scale, “de-escalation training” averaged 0.8 across 2019 and 13.2 across January to August 2026; “conflict resolution training” rose from 3.2 to 11.4. Every study term stepped up in August 2025, when “vr training” went from 20 to 53.

So what for you: Read any term’s growth against a control term before quoting it.

A participant rehearses in the headset while observers watch from another part of the room.
Observers watch a headset rehearsal.

The study terms now move together

From 2019 to 2023, the worldwide monthly series for the study terms correlated at 0.06 to 0.48; from 2025 to August 2026, at 0.83 to 0.97.

Interest from August 2025 to August 2026 over January to July 2025, worldwide
“de-escalation training”4.77
“customer service training”3.99
“first aid training”1.53
“sexual harassment training”1.51
“forklift training”1.28
See the data (ratio)
MeasureRatio
“de-escalation training”4.77
“customer service training”3.99
“first aid training”1.53
“sexual harassment training”1.51
“forklift training”1.28

Ratio of mean monthly interest, 2025 to 2026. Source: Google Trends control payload, worldwide, read 27 September 2026 UTC.

De-escalation training rose faster than the controls

All the training terms rose after July 2025, so part of the rise is shared, yet de-escalation training rose faster than first aid in the US (2.15 against 1.21), Australia (4.58 against 1.16) and Britain (3.77 against 1.09).

So what for you: Ask any “searches are up” claim for its control term and its read date.

US searches for de-escalation training per 100 searches for a mature training term, 2019 to 2026
US searches for de-escalation training per 100 searches for a mature training term, 2019 to 2026Annual sums of monthly index points in the same payload; 2026 is January to August.05101520253020192020202120222023202420252026 to Augper 100 forkliftper 100 first aid
Per 100 first aid training searchesPer 100 forklift training searches
See the data (searches per 100)
20192020202120222023202420252026 to Aug
Per 100 first aid training searches3.16.05.15.16.57.18.413.8
Per 100 forklift training searches3.66.25.18.111.011.615.428.7

Index points per 100, US, 2019 to 2026. Source: Google Trends control payload, read 27 September 2026 UTC.

Against a mature term, the share still grew

In the US, de-escalation training drew 3.1 searches per 100 first aid training searches across 2019 and 13.8 across 2026 to August. Against forklift training it rose from 3.6 to 28.7.

So what for you: The growth holds against controls; size it as a ratio, not a raw index.

A facilitator briefs participants in a workshop room.
A facilitator briefs a workshop room.
Curated sources laid out for review.
Sources laid out for review.
Colleagues at a bench sort blank cards, monitors in the background.
Colleagues sort cards at a bench.

The timing

When do buyers search?

Around rule dates: US “workplace violence training” peaked in the week of 23 to 29 June 2024, the last full week before California’s SB 553 duties became operative on 1 July 2024.

US interest in workplace violence training by month, 2024
US interest in workplace violence training by month, 2024Google Trends single-term series, June 2024 = 100.020406080100JanMarMayJulSepNovDecUS
Workplace violence training, US
See the data (index, June 2024 = 100)
JanFebMarAprMayJunJulAugSepOctNovDec
Workplace violence training, US2627244052100635350412828

Index, 0 to 100, 2024. Source: Google Trends, US, read 27 September 2026 UTC.

The June 2024 peak sits on the California deadline

The weekly series reads 81 in the week before, 100 in the peak week and 64 in the week after. By state, California scored 100 for May to July 2024 against 25 for the same window of 2023, when New York topped the list.

So what for you: Plan briefings and launches to the dates rules take effect.

A headset-wearing supervisor gives feedback to a colleague on a warehouse floor.
A supervisor gives feedback on a warehouse floor.

Awareness months show little lift

In the US, April sits below the yearly average for “workplace violence training” (index 0.85), though New York’s 2026 resolutions ask for an April prevention month. Australian October, National Safe Work Month, sits at 1.04 for “occupational violence”.

A charge nurse in green scrubs briefs nurses at a ward station, a headset visible among them.
A charge nurse briefs a ward station.

The US dates buyers work to

California’s health care standard became operative on 1 April 2017, the Joint Commission hospital standards on 1 January 2022, and New York’s hospital programs law on 18 September 2026. States with health care violence prevention laws rose from 11 before 2015 to 27 by June 2024 (Health Affairs Scholar).

A policy officer practises an explanation at the meeting room lectern.
A policy officer practises at a lectern.

Australia completed its psychosocial rules in 2025

Psychosocial hazard rules started in NSW on 1 October 2022 and reached all 9 jurisdictions when Victoria’s regulations began on 1 December 2025.

The rankings

Which country searches most for de-escalation training?

No ranking holds for a phrase this small: New Zealand scores 100 on Google’s past-year country view, yet its own monthly series registers searches in 1 of 92 months.

A woman in her thirties stands wary but not hostile behind a security door; a family services worker in the headset stands back on the step, rehearsing a doorstep conversation.
A woman waits behind a security door.

The low-volume view reorders the list

With Google’s low-volume countries added, the British Virgin Islands score 100 and New Zealand 21. St Helena scores 60 on the default view and 100 over the full period, on very few searches; Ireland registers in 1 of 92 months.

A participant discusses an XR rehearsal with a facilitator.
A participant talks it through with a facilitator.

Scores moved within 2 days

On the past-year default view, the United States, South Korea and Canada scored 44 and Australia 33 when read on 24 September 2026, then 40 and 30 on 26 September: steps of 11, then 10, that point to very few searches.

A headset-wearing practitioner raises a hand to begin. An AI roleplay scenario for AI roleplay and practice.
A practitioner raises a hand to begin.

AI roleplay training is a US phrase so far

The bare term ai roleplay covers consumer chat use. With training added, it registers in 16 of 92 US months and 15 of 92 worldwide, all since 2024, and no country scores above 0 over the full period.

A headset-wearing coach leans towards their practice partner. An AI roleplay scenario for AI roleplay and practice.
A coach leans towards a practice partner.
A leader practises responding in a conversation beside the office table.
A leader practises beside an office table.
A colleague across the table, arms folded. A first person AI roleplay scenario for applied AI in sensitive conversations.
A colleague across the table, arms folded.

The market

How many people work where this training applies?

About 34.3 million in health care and social assistance across the US, UK, Canada, Australia, New Zealand and Ireland, and each workforce grew from 2019, by 5.0% in New Zealand to 42.0% in Australia.

Growth in health care and social assistance employment since 2019
Australia42.0%
Ireland35.8%
Canada17.0%
United States14.0%
United Kingdom13.9%
New Zealand5.0%
See the data (percent change)
MeasurePercent change
Australia42.0%
Ireland35.8%
Canada17.0%
United States14.0%
United Kingdom13.9%
New Zealand5.0%

Percent change, 2019 to latest (2025 or 2026). Sources: ABS; CSO; Statistics Canada; FRED from BLS; ONS; Stats NZ.

Every workforce grew, Australia’s fastest

The UK counts jobs and the others count people, so compare growth, not levels. New Zealand’s rise sits within its sampling error.

So what for you: Size a rollout on your own headcount; read these as the direction of the market.

In a front room at dusk, a woman with a bag over her arm talks to a worker wearing a headset and holding a notebook, an older man watching from his armchair.
A worker talks with a woman in a front room.
A support worker wearing a headset sits beside an older woman in a sunroom with plants at the window.
A support worker beside a woman in a sunroom.
A nurse in scrubs sits in profile at a darkened ward station, a stack of glowing message panels beside her.
A nurse at a darkened ward station.
A man waits on the footpath. A first person VR training scenario for healthcare, seen through the headset.
A man waits on the footpath.

Harm is counted differently in each country

US private health care and social assistance recorded 11.9 days-away cases from violent acts per 10,000 full-time workers in 2023-24, against 2.6 across private industry (BLS). In England, 14.47% of NHS staff reported physical violence from patients or the public in 2025 (NHS Staff Survey).

An intake worker speaks with a young woman. A VR training scenario for justice and community services.
An intake worker speaks with a young woman.

Claims and reports elsewhere

Australian serious claims for assault rose from 2,211 (2014-15) to 4,667 (2023-24, preliminary) (Safe Work Australia). Health NZ recorded 6,001 assaults on hospital staff in the year to June 2023, 6,635 to June 2024 and 7,777 to June 2025 (RNZ).

A simulated ward bay with a low light over the bed. A woman lies awake as a nurse wearing the headset crouches to her level.
A nurse on a night ward round.

Canada and Ireland

Canada accepted 24,483 of 342,714 lost-time claims in 2024 for injuries by a person or animal (7.1%), across all industries (AWCBC). Ireland’s State Claims Agency counted 82,265 violence, harassment and aggression incidents in health and social care from 2019 to 2023.

Evidence

Which datasets does this rest on?

The datasets behind each figure, with design and coverage.

Datasets this analysis rests on, 2014 to 2026
StudyDesignSampleWhat was measuredResult
Google (2026), Google TrendsSearch index, single-term payloadsSample of Google web searches, 6 countries and worldwideMonths with a score above 084 of 92, 69 of 92 and 77 of 92 months
Google (2026), Google Trends control payloadSearch index, 5 terms in 1 payloadWorldwide, US, Australia, UKInterest after July 2025 over before4.77 against 1.53 for first aid
BLS (2026), CES via FREDEmployer surveyUS health and social careEmployees14.0% since 2019
ONS (2026), JOBS02Workforce jobsUK section QJobs13.9% since 2019
ABS (2026), Labour Force, DetailedLabour force surveyAustralian health and social careEmployed persons42.0% since 2019
Statistics Canada (2026), table 14-10-0023Labour force surveyCanadian health and social careEmployment17.0% since 2019
BLS (2025), Table R8Employer injury surveyUS private industryViolent acts, days away11.9 against 2.6
NHS England (2026), Staff Survey briefingStaff surveyNHS staff, EnglandPhysical violence14.47% in 2025
Safe Work Australia (2025), compensation datasetAccepted serious claimsAustralian workersAssault claims2,211 to 4,667
AWCBC (2026), Work Injury StatisticsLost-time claimsCanadian workersInjury by a person or animal24,483 of 342,714
State Claims Agency (2025), Risk Research InsightsIncident reportsIrish health and social careViolence and aggression82,265 incidents

Decisions

What does this mean for a buyer?

Actions for a campaign, tender or rollout plan.

  1. Write to each market in its own words. Workplace violence for North America (69 of 92 Canadian months), conflict resolution for Britain (77 of 92), occupational violence for Australia (84 of 92).
  2. Pair de-escalation with a setting word. The bare phrase is shared with police training; its US series jumped to 53 in June 2020 from a 2019 mean of 8.5.
  3. Time launches and briefings to rule dates. The US peak fell in the week before 1 July 2024, while April sits at index 0.85 and Australian October at 1.04.
  4. Ask for a control term with any growth claim. Worldwide, de-escalation training rose to 4.77 times its early 2025 level, “first aid training” to 1.53 and “forklift training” to 1.28.
  5. Leave small-phrase country rankings out of a business case. New Zealand’s top score rests on searches in 1 of 92 months.

Board paper lines, ready to paste into a business case

From January 2019 to August 2026, Google Trends registered searches for occupational violence in 84 of 92 months in Australia, for workplace violence training in 69 of 92 months in Canada and for conflict resolution training in 77 of 92 months in the UK. Worldwide interest in de-escalation training from August 2025 to August 2026 was 4.77 times its January to July 2025 level, against 1.53 times for first aid training (Google Trends). About 34.3 million people work in health care and social assistance across the US, UK, Canada, Australia, New Zealand and Ireland, and each of those workforces has grown since 2019 (BLS, ONS, ABS, Statistics Canada, Stats NZ, CSO).

Limits and method

What these figures cannot show, and how they were read.

  • Google Trends is a share of searches in a sample, scaled 0 to 100 per request: not volume, and in Google’s words “not a scientific poll” (FAQ about Google Trends data).
  • A 0 means below Google’s threshold, not no searching; Google adds random noise, so a lone month at 100 on a small query can be noise. New Zealand and Ireland series are not charted.
  • Terms are compared inside the same payload (joint or control), never across requests. Queries are lowercase search terms, not topics; spelling variants are not added in.
  • Timeframes: January 2019 to August 2026 in full months; country views over the past year and the full period, default view unless stated.
  • Data collection change markers on the explore chart were not captured. Seasonal indices average 2019 to 2025 and move with single events; the SB 553 timing is coincidence in time.
  • Workforce series: FRED CEU6562000001, ONS JOBS02 section Q, ABS Table 04, Statistics Canada 14-10-0023, Stats NZ HLFS, CSO QLF03; the total mixes measures and is rounded. Incidence measures cannot be ranked.
  • Trends series were read on 26 September 2026 US Pacific time (27 September, 01:25 to 02:12 UTC); the earlier country read on 24 September at 11:16 UTC. Every other source was read on 26 September 2026.

Where PTR fits

PTR builds practice for these moments in the words each market uses. See occupational violence and aggression training, conflict resolution training, de-escalation training for healthcare, customer aggression training, AI roleplay practice and training for safety and wellbeing leads.

Related guides

Cite this research

Free to quote and cite with a link to this page. Name the version you read, so readers can see what has changed since.

APA 7

Loza, K. (2026, September 27). Each market searches in its own words: demand for de-escalation and violence training, 2019 to 2026 (Version 2.0). People Tech Revolution. https://peopletechrevolution.com/insights/de-escalation-training-search-worldwide

Data: Google Trends web search, January 2019 to August 2026 (single-term, joint and control payloads; country views on the default view unless stated), read 27 September 2026 UTC; FRED (BLS CES), ONS JOBS02, ABS Labour Force Detailed, Statistics Canada 14-10-0023, Stats NZ HLFS and CSO QLF03 workforce series; BLS Table R8, NHS Staff Survey 2025, Safe Work Australia, AWCBC, State Claims Agency and RNZ injury and incident data, read 26 September 2026.

Version history

VersionDateWhat changed
Version 2.0Rebuilt on national data: Google Trends 2019 to 2026 across 6 markets with control terms, workforce and injury data; 6 charts, evidence table, decisions and limits.
Version 1.1Added Health NZ hospital assault reports and 5-year AI roleplay interest by country.
Version 1.0First published.

Sources

Each dataset, rule and search series at its publisher.

A coach and learner arrange markers. A VR training scenario for AI training and roleplay.

Google (2026). FAQ about Google Trends data. Google Trends Help

Help page, read 26 September 2026

Sampling, normalisation, the zero threshold and noise.

A reviewer watches an AI conversation with the approval controls in view.

Google (2026). Google Trends: occupational violence, Australia, 2019 to 2026. Google Trends

Explore view, read 27 September 2026 UTC

The Australian phrase, month by month.

A facilitator and a colleague rehearse a feedback conversation.

Google (2026). Google Trends: de-escalation training against 4 control training terms, worldwide. Google Trends

Explore view, read 27 September 2026 UTC

The control payload behind the growth ratios.

A facilitator turns over a feedback card. A VR training scenario for AI training and roleplay.

Google (2026). Find related searches. Google Trends Help

Help page

Top and rising queries, and what Breakout means.

Facilitators hand over an XR practice session in a workshop room.

Office for National Statistics (2026). Workforce jobs by industry (JOBS02). ONS

Dataset, September 2026

UK workforce jobs, section Q.

A case manager leans toward an older man. A VR training scenario for aged care and disability services.

Australian Bureau of Statistics (2026). Labour Force, Australia, Detailed. ABS

Table 04, March 2026

Employed persons by industry.

The clinician leans in; an older woman listens. A VR training scenario for aged care and disability services.

Stats NZ (2026). Labour market statistics: June 2026 quarter. Stats NZ

Information release

Household Labour Force Survey tables.

A clinician sits with a young woman outside. A VR training scenario for healthcare.

NHS Staff Survey (2026). National Results Briefing 2025. NHS England

National briefing

Staff reporting physical violence.

A public servant stands behind the counter of a darkened service centre, a stack of glowing message panels lit above the counter.

RNZ (2025). Hospital system under pressure blamed for increased staff assaults. RNZ

News report of Health NZ data

Assaults on hospital staff, 2023 to 2025.

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