Event experiences and activations
Run as a live session, an immersive build becomes part of a workshop, conference slot or scheduled activation. A facilitator sets the pace as the group moves through it together.
Choose a live session when the discussion matters as much as the experience, and a standing installation when drop-in access matters more.
In a live Fast Build session, participants still practise under pressure in a safe environment and make their own choices.
In February 2024, PTR and Utano Global delivered a two-day immersive VR training pilot for Etihad Airways cabin crew using content from the PTR Library. The scheduled workshop paired VR modules with facilitated discussion sessions instead of running as a self-serve booth.
participants over 2 days, February 2024, Etihad Airways with Utano Global, combining VR modules with facilitated discussion. Full case study
A live session puts the technology and group discussion together in the room, as they were across the Etihad workshop's two days.
A facilitator can set the pace and adapt the session to the group. That requires staff time and a scheduled place in the program, while a self-serve installation can remain available to people passing by.
The room around it
One thing in the middle, and everyone facing it.
An activation works because a group is pointed at the same thing at the same time. People who would never book themselves into a session will stand and watch someone else go first, and the discussion starts before their own turn does.
The facilitator is what separates that from a machine switched on in a foyer: the pace changes with the group, and the conversation is treated as part of the session rather than something that happens afterwards.
To see the other Fast Builds capabilities, visit the Fast Builds overview page. If you would like to talk through an event or activation, the Contact Form is one tap away in the site menu, and in the footer of every page.
Planning an event or activation?
Room-frame practice scenes
Through the headset
A facilitator sets the pace as the group moves through it together.
