Digital twins

A twin answers your clients from your own approved material, books the follow-up, and hands anything harder straight back to you.

Simon's Twin, bringing PTR into the conversation.

Meet PTR’s CEO, Simon Lowe, as a business twin in conversation.

Ask about PTR's work to try a business twin for yourself.

Explore digital twins →Learn about Didymo →

The moment

A client with a question at twenty to ten at night

A physiotherapist is at her daughter’s swimming carnival when a client messages about the exercise sheet: is the second stretch meant to hurt like this? The answer is on page two of the sheet she wrote. If nobody replies he stops the program, and she finds out at the review in three weeks.

A visitor greets a generic digital silhouette. — Your clients greet the twin on your own website, and it answers from your material.

A woman stands in a dark studio as a line of light runs in to a glowing message panel beside her. — Your client gets the answer from page two of your sheet, at twenty to ten at night.

The twin hands over to a human adviser. A first person AI roleplay scenario for applied AI in sensitive conversations. — Your twin hands the harder question straight back to you, with the conversation attached.

What a PTR twin can do

Every way in reaches the same twin

A text conversation grounded in your approved material. A spoken conversation with the same twin on the same knowledge. The twin speaking on video, drawing on the same material. A meeting booked with the person the twin represents. You approve what grounds it, review what it says, and take back anything that needs your judgement.

Your clients see a live face on screen, mid-conversation, with no headset in sight.

Your patients ask from their own room and get an answer in your words.

Your customers ask from a desk and book time with you without leaving the conversation.

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What a twin looks like

Structure before it is a face

A twin starts as approved material, boundaries and a defined role. The face and the voice come last, and neither changes what it is allowed to say. Visitors open a chat on your website, switch to voice or an on-screen avatar if they prefer, and move to the real person when they need to.

Your students ask between lockers and the twin keeps to what you approved.

Your colleagues get the same answer whether they type it or say it.

A luminous pale-blue wireframe and point-cloud portrait of a woman, head and shoulders, against a deep dark background, the digital scaffold behind an AI twin. — Your twin is a mesh under a skin: the knowledge and the boundaries decide what it says, not the likeness.

The management view

The dashboard behind the conversation

Behind the conversation sits a dashboard where you follow each visit from website to booking, review what your twin has said, and keep its knowledge, boundaries and availability current. The conversation is the product; the dashboard is how it stays under your control. The next morning you read what was asked, correct one answer, and the twin speaks from the correction from then on.

A professional arranges boundary rings on a workbench. — You arrange the boundary rings on your twin and tighten them without a redeploy.

A reviewer watches an AI conversation with the approval controls in view. — You review what the twin drew on for an answer, with the approval controls in view.

Two people review feedback shapes beside the desk. An AI roleplay scenario for AI roleplay and practice. — You read the feedback, correct one answer, and every later conversation carries the correction.

What a digital twin is

The meaning PTR builds

The term does two jobs in industry. One is an engineering data model of a physical asset. The other is a conversational AI character carrying a person’s or an organisation’s knowledge. PTR builds the conversational kind, grounded in your own material rather than general knowledge picked up from the internet. What Is a Digital Twin? explains both senses in plain language.

Two designers compare abstract character shapes onscreen. An AI roleplay scenario for digital twins. — Your designers settle the character’s shape before any conversation is scripted.

A face lit in a dark studio, one half a glowing wireframe and the other half skin, split down the centre. — Your twin is a face with structure beneath it: your material, your boundaries, your role.

A twin forms above knowledge objects. A first person AI roleplay scenario for digital twins. — Your twin takes shape above its knowledge, not the other way round.

Where it fits

Where a twin fits, and where it does not

A twin earns its place in a defined, well-scoped role, extending your reach around the clock and handling the repeatable tasks, with consent and ongoing oversight of what it says on your behalf. It is the wrong tool as an open-ended stand-in for a person.

Two colleagues test a connected task. An AI roleplay scenario for digital twins. — Your twin books the follow-up and connects the conversation to the calendar and the workflow you already run.

Where it fits

A defined, well-scoped role: answering questions from your own approved material.
Extending your reach around the clock, so clients get answers and bookings outside working hours.
Simple, repeatable tasks: questions, scheduling, follow-up, connected to everyday workflows.
Consent and ongoing oversight of what it says on your behalf.

A figure made of light passes a set of glowing panels to a woman stepping into the frame in a dark studio. — Your twin hands over to a person the moment a conversation needs unscripted judgement.

Where it does not

As an open-ended stand-in for a person: a twin is as good as the knowledge it is grounded in, and no better.
Operating without review, or replacing clinical, legal or other professional judgement.
Representing someone without their consent and continuing oversight.
Conversations that need unscripted human judgement: escalation to a real person is part of the design.

Around the clock

Around the clock, inside the same brief

The value is not that a twin is always awake. It is that what comes back at three in the morning is held to the same material as what comes back at three in the afternoon, and anything outside it waits for you instead of being guessed at. Talk to PTR’s CEO, Simon Lowe’s digital twin on AI Studio demos, by chat, voice, live avatar or a booked call.

The same man appears three times across a dark studio, a glass panel beside each of him, three conversations running at once. — Your twin holds three conversations at once and keeps each inside the material you approved.

A professional faces her own digital twin. An AI roleplay scenario for digital twins. — You face your own twin before your clients do, and correct what you would not have said.

A practitioner rehearses a conversation beside a facilitator. — Your clients rehearse the hard question with the twin, with you a handover away.

"AI plays a crucial role here as well, especially now, helping to script and gamify scenarios that provide a more realistic experience. It enables us to craft narratives that adapt in real-time, making the experience progressively more challenging and thus more effective."

Simon Lowe, CEO of People Tech Revolution, presenting. Simon Lowe
CEO, People Tech Revolution, on AI inside PTR’s scenarios. The Cusp of a Revolution, Global Best Practice Group, October 2024

The rooms

The rooms a twin is asked into

A clinic front desk, the inbox of a founder, a training session at nine at night: the places a conversational twin answers when its owner cannot. A visitor tests a question, an owner reads the transcript the next morning, and one correction changes every answer after it.